Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing, an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Marketing comes to play. An MBA in Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.
Since Trade and commerce has been the backbone of any civilization, selling constitutes an important part of commerce. The art of selling hence is considered most important in an organization. Any product or service needs to reach the right consumer. The art of identifying the right consumer base and building a brand falls in the forte of Marketing.
Working as a marketing professional requires individuals to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.
MBA in Marketing provides vast learning which helps students to become better future marketing managers and ace in this field. Some of the things that you learn in this course are:
Market Research and Analysis
- Product Designing
Courses and Duration
MBA (Marketing) courses are of 2 years duration which broadly includes the following aspects:
The Core courses are designed to provide an overview of all aspects of Business Administration.
- Human Resource/Organizational Behavior
- Business Communication
Some of the elective courses under MBA Marketing are as follows:
- Marketing Management
- Advertising and Sales Promotion
- Consumer Behavior
- International Marketing
- Internet Marketing
- Marketing Decision Models
- Marketing Research
- Pricing Management
- Marketing Law
- Product and Brand Management
- Retail Management
- Rural Marketing
- Sales and Distribution Management
- Service Marketing
- Strategic Marketing
The application process in MBA institutes differs from institute to institute. Mostly B schools offer admission on the basis of some entrance test. There are also some institutes which provide direct admission to the students.
The process of admission through entrance tests is better explained through the below-given process.
1st Step – Online / Paper – based Entrance Test
2nd Step – Group Discussion / Personal Interview
Final Step – Final Offer of Admission
On the basis of performance in Entrance Test, a handful of students are called for Group Discussion and Personal Interview. Some institutes also conduct Essay Writing Test prior to Group Discussion and Interview. On the basis of overall performance, a student is offered admission at the institute.
Top Colleges for Master of Business Administration (Marketing)
- Master of Business Administration [MBA] (Marketing) in Tamil Nadu
- Master of Business Administration [MBA] (Marketing) in Uttar Pradesh
- Master of Business Administration [MBA] (Marketing) in Karnataka
- Master of Business Administration [MBA] (Marketing) in Haryana
- Master of Business Administration [MBA] (Marketing) in Maharashtra
- Indian Institute of Foreign Trade (IIFT), New Delhi
- Indian Institute of Management (IIM), Indore
- Indian Institute of Management (IIM), Lucknow
The eligibility for pursuing an MBA in Marketing is as follows:
- Applicant must hold a Bachelor’s Degree with a minimum score of 50% marks (Final year students can also apply)
- Eligible scores in preferred entrance exams like CAT, XAT, GMAT, MAT, and NMAT
- Work experience is preferable but not mandatory
Following is the list of some reputed national level entrance exams for MBA (marketing)
- MU OET
Candidates can even do the MBA in marketing through the distance learning education programme. Some of the universities like Sikkim Manipal University and Indira Gandhi National Open University are offering the distance MBA programme.
Some of the Indian Universities do not hold the entrance test for online education.
Jobs & Career Opportunities
Marketing itself is a vast field. After doing MBA in marketing, a candidate can become sales executive or manager in reputed Fast moving consumer goods (FMCG) companies like HUL or Marico industries. One can also work in the IT industry.
Job opportunities are also available in Retail, Tourism, Banking, Hospitality, Media, Advertising, Consultancy, Market Research, etc.
An MBA Graduate with Specialization in Marketing can be assigned any of the following roles in an organization:
- Marketing Manager
- Business Development Manager
- Area Sales Manager
- Business Development Executive
- Regional Sales Manager
- Brand Manager
- Market Research Analyst
- Media Planning
India is growing at an incredibly fast rate and is gradually becoming a Corporate hub, henceforth, it is obvious to understand that professionals who are well-versed with this subject, are likely to find various takers.